CREATIVE DIRECTION — EVENT ACTIVATION

An exclusive Coachella pool party, hosted by Halsey and G-Eazy, inspired by vintage Palm Springs and iconic Playboy covers from the ’50s and ’60s  

Road to Palm Springs

Beyond the palms, a private escape unfolds: Bunnies in bespoke desert suits, a Stillhouse speakeasy only a few were invited to find, and a Bunny Bar offering hand-crafted floral ears. By day, a sun-soaked pool scene with cocktails, music, and more Bunnies. By night, fire dancers lit the water’s edge, their flames reflected in the glow of the desert air.

Every detail, from archival nods to modern styling, reimagined the spirit of the Playboy Club as a cultural invitation to the desert.

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PLAYBOY TOKYO CLUB