A full-funnel launch campaign introducing Touchland’s line of Body & Hair Mists

Touchland’s debut into fragrance was launched through a full-funnel campaign that brought scent to life. Each Body & Hair Mist was paired with an immersive digital world, crafted using AI and inspired by its core fragrance notes.

The campaign didn’t just introduce a new product, it invited audiences to imagine themselves inside it. A national sweepstakes extended the fantasy into real life, offering customers a chance to win trips to the very destinations that inspired each mist — Honolulu, Joshua Tree, and Napa Valley to name a few.

This campaign drove strong user engagement, and the “Move Your Mood” sweepstakes delivered a 34% conversion rate.