CREATIVE DIRECTION — ARTIFICIAL INTELLIGENCE — PRODUCT/E-COMMERCE

A full-funnel launch campaign for Touchland’s new line of Hair & Body Mists

Touchland is best known for their colorful hand sanitizers; skincare, fragrance, and design all in one spritz. When they decided to launch Hair and Body Mist, it was a big move into a totally new category. My team’s challenge was figuring out how to reintroduce Touchland as not just a hand care brand, but a lifestyle fragrance brand, one that could stand next to the heavy hitters in scent.

70+

3D and AI assets created

We envisioned fantastical, immersive worlds inspired by each scent; places that didn’t just smell like something, but felt like somewhere. From the golden light of Honolulu to the dreamy haze of Joshua Tree, each destination became a portal into the mood of the fragrance itself.

We brought those worlds to life using AI tools and 3D design, blending realism and imagination to create a visual language as transportive as the scents. Every few days, a new world was revealed: a different color story, a new sensory escape. Together, they built a campaign that felt like a digital daydream.

We connected all the dots — paid social, influencer content, search, and CRM — so the whole thing felt alive wherever you saw it. In just four weeks, we built over 70 assets that told the story from tease to conversion.

And people loved it — 34% conversion rate on the sweepstakes and 99% positive sentiment across social. Most importantly, Touchland’s audience started to see the brand as something bigger: not just “the hand sanitizer brand,” but a fragrance brand built for joy.

34%

CVR on the Sweepstakes

99%

Positive Sentiment

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